This hardly seems like a worthy blog topic (wow …what an “attention getter”), but my alma mater recently unveiled a new logo. We’re (well we were) going from the sharp-cornered version on the left (see left) to the more war-like version on the right (see left, um, right …left/right …look over there!). To most adults and most people, it probably looks mostly the same. The cynic in me realizes that Nike is behind the move, and while they may have indicated to MSU that, “through comprehensive study group research we determined greater marketability with this new logo.” It’s very likely they (Nike) mocked-up 4 or 5 different versions, me thinks, and this one came out the winner. And why? So guys like me feel compelled to buy the new version and update our wardrobe of sweatshirts, t-shirts, ball caps, mugs, shot glasses, car flags, and any other logo gear we can think of. Then, once we’ve done all that …well …they’d change it back in a couple of years. It would be like a “New Coke” experiment, but completely calculated. And I was fine with that. I like buying new things. I’m a consumer. Give me CDs, and I’ll replace every cassette I own. Give me an mp3 player, I’ll convert all my CDs to mp3 and keep upgrading my mp3 player. Give me DVDs, I’ll replace my VHS. And now I’m onto Blue Ray, baby! Sooo …give a new logo and reason to buy things …dude, I’m there!
But now, it’s not changing at all because of outrage on Facebook and Twitter. Will Facebook and Twitter change the world? No. But it will give a voice to acne faced, nerd shut-ins to go bananas about something very, very trivial like a college logo. I was just happy these idiots could pull themselves away from leaving hateful comments in the comment section of every article written by a non-Fox or non-Drudge related news source. They needed a break. A man can only call Obama a socialist dictator so many times before the words start to lose their meaning.
So, nothing changed. But, secretly, I hope they still offer some of this gear at the campus bookstore someday soon, cuz now I can wear it and be a rebel.
Also, how great is this song? Try and ignore the odd video and just listen to the song. If you need me, I’ll be sitting here listening to this 2o, 30, or 90 times in a row. In case you want to know, apparently it’s called “Ambling Amp” by Yeasayer. Enjoy.
Don's Ego 